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Forget about Big Brother, now it's Big Brethren Watching

The following are extracts from an article written by David Yaffe-Bellany as quoted on the NZ Herald website. Over the last seven months, McDonald's has spent hundreds of millions of dollars to acquire technology companies that specialise in artificial intelligence and machine learning. And the fast-food chain has even established a new tech hub in the heart of Silicon Valley — the McD Tech Labs — where a team of engineers and data scientists is working on voice-recognition software. The goal? To turn McDonald's, a chain better known for supersized portions than for supercomputers, into a saltier, greasier version of Amazon. In the coming years, the company's machine learning technology coul

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